Advertising on Mercado Libre Ads and Amazon Ads

Ads on Mercado Libre and Amazon

What does this service include?

We build and optimize Mercado Libre Ads and Amazon Ads campaigns: sponsored products and brands, display, margin-based bidding and ad cost of sales reporting.

Marketplace ads appear exactly where people search and buy, which makes them one of the highest-intent channels. It is also easy to overspend: if campaigns are not split by product type, margin and stage, budget goes to items that were already selling on their own.

We structure sponsored product, sponsored brand and display campaigns around the catalog, margin and available stock. We review search terms, bids and ad cost of sales, and coordinate with listing optimization because an ad cannot make up for a weak listing.

What you get

  • Ad account and catalog diagnosis
  • Campaign structure by product, margin and goal
  • Sponsored products, sponsored brands and display
  • Bid and search term management
  • Coordination with listing optimization
  • ACoS, TACoS and sales report
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1. Budget where the margin is

We prioritize products with enough margin and stock to grow, instead of spreading spend evenly.

2. Defend and conquer

We protect your brand searches and test categories and terms where you can take share from competitors.

3. Marketplace KPIs

We track ACoS, TACoS, attributed sales and total sales to see whether ads create demand or only capture it.

Connect this service with complementary capabilities and practical planning resources.

Ads Management

We plan and run campaigns on Google, Meta, TikTok, LinkedIn and YouTube: structure, audiences, creative, testing and conversion tracking.

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Programatics

We plan and optimize programmatic buying across display, video, connected TV, audio and DOOH with audience, context, inventory and frequency criteria.

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Ads Optimization

We audit and optimize live campaigns on Google, Meta, TikTok and LinkedIn to lower cost per result: tracking, structure, audiences, creative and budget.

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Related guides

Before you request a proposal

Frequently asked questions about Ads on Mercado Libre & Amazon

Direct answers to evaluate scope, timing, investment and measurement before requesting a Ads on Mercado Libre & Amazon proposal.

What is ACoS and why does it matter?

Advertising cost of sales: how much you spend on ads for every peso or dollar those ads sell. It shows whether a campaign is profitable given your margin.

Do I need an official store to advertise?

Requirements depend on each platform and ad type. We review your account and tell you which formats are available.

Do you work Amazon in the United States?

Yes. We can manage Amazon accounts in Mexico and the US, considering differences in catalog, language and competition.

What if my product listings are weak?

We improve them first, or in parallel. Sending paid traffic to an incomplete listing usually wastes budget.

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