Media partnerships: editorial presence in print, radio, TV and digital

Media Partnerships

What does this service include?

We build relationships and partnerships with print, radio, TV and digital outlets so your brand earns editorial presence where your audience reads and listens.

Appearing in an outlet your audience respects works differently from an ad: people read it as information, not advertising. That takes something worth telling, knowing who to tell and keeping the relationship with journalists and editors going over time.

We map the outlets and reporters covering your sector, prepare pitches with angles that interest each one and coordinate interviews, collaborations and coverage. When it makes sense, we combine editorial space with clearly labeled sponsored formats.

What you get

  • Media and journalist map by sector
  • Key messages and story angles
  • Tailored media pitches
  • Interview and collaboration coordination
  • Monitoring and clipping
  • Coverage report
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1. Third-party credibility

An interview or feature in a relevant outlet backs your brand in front of customers, investors and talent.

2. Outlets chosen by audience

We prioritize outlets by who reads or listens to them, not just their size, so every appearance reaches the people you care about.

3. Relationships that last

We follow up with reporters and editors between campaigns so your brand is a useful source when a story comes up.

Before you request a proposal

Frequently asked questions about Media Alliances

Direct answers to evaluate scope, timing, investment and measurement before requesting a Media Alliances proposal.

Do you guarantee media placements?

For editorial space the outlet decides, so we cannot guarantee it. We can secure paid placements, which are labeled as such.

What kinds of outlets do you work with?

National and regional press, business and marketing media, radio, TV, digital outlets and trade media depending on your sector.

What do I need to get started?

News, data or a point of view worth telling and an available spokesperson. If it is not clear yet, we help you find the angle.

How are results measured?

By number and quality of placements, outlet audience, presence of key messages, spokesperson mentions and later traffic or branded searches.



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