Programmatic advertising: display, video, CTV, audio and DOOH

Programmatics

What does this service include?

We plan and optimize programmatic buying across display, video, connected TV, audio and DOOH with audience, context, inventory and frequency criteria.

Programmatic buying lets you purchase ad space across thousands of sites, apps, streaming platforms and screens through one technology (a DSP). Its advantage is reach with control: you decide where your brand appears, how often and in front of which audiences.

We define the campaign’s role before choosing inventory: add reach, sustain consideration or drive an action. Then we select formats, allow and block lists, brand safety controls and the measurement method, without treating connected TV as just another digital video.

What you get

Programmatic media plan by goal
DSP, inventory and private deal selection
Site allow and block lists
Audience and frequency setup
Bid and creative optimization
Reach, quality and results report

1. Inventory transparency

We request and review reports by site, app, format and seller to know where your brand ran and at what cost.

2. Frequency under control

We manage frequency at campaign level to avoid hitting the same people too often and wasting budget.

3. Measurement that fits the goal

Incremental reach, viewability, attention or conversions, with attribution limits agreed from the start.

Before you request a proposal

Frequently asked questions about Programatics

Direct answers to evaluate scope, timing, investment and measurement before requesting a Programatics proposal.

Which formats can be bought programmatically?

Display, video, connected TV (CTV), digital audio, native and digital out-of-home (DOOH) screens.

How do you keep ads off unsuitable sites?

With allow and block lists, brand safety verification tools and regular review of placement reports.

How is it different from buying on Meta or Google?

Programmatic reaches inventory across many publishers and platforms at once, outside social networks and search engines. It usually complements those platforms rather than replacing them.

What campaign size does it suit?

It works best with a reach or specific-audience goal and enough budget for the platform to optimize. We assess it with you based on your plan.

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