Press release writing and distribution

Press Releases

What does this service include?

We write and distribute press releases with a news angle, supporting materials and media follow-up to turn your announcements into coverage.

A reporter gets dozens of releases a day and decides in seconds which one is worth it. So the work starts before writing: finding what is newsworthy in your announcement and which outlets it matters to. A launch, a data point, a partnership or a point of view can be news if told from the right angle.

We write the release in journalistic structure, prepare photos, data and spokesperson quotes, and send it to a list targeted by topic and region. Then we follow up directly, handle interview requests and report the coverage.

What you get

  • News angle definition
  • Release writing and quotes
  • Photos, data and supporting materials
  • Targeted media list
  • Distribution and reporter follow-up
  • Coverage report
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1. Angle before copy

We define why the news matters to the outlet’s reader, not just to the company. That changes the headline and the first paragraph.

2. Targeted distribution

We send to reporters who cover your topic and region instead of mass lists that end up in spam.

3. Follow-up and reporting

We contact outlets, answer questions and deliver a report with the coverage and its reach.

Connect this service with complementary capabilities and practical planning resources.

Media Alliances

We build relationships and partnerships with print, radio, TV and digital outlets so your brand earns editorial presence where your audience reads and listens.

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Crisis Management

We prepare for and handle communication crises: preventive protocol, monitoring, audience-specific messages, spokespeople, media and social handling, and trust recovery.

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Before you request a proposal

Frequently asked questions about Press Releases

Direct answers to evaluate scope, timing, investment and measurement before requesting a Press Releases proposal.

What gets a release published?

New information that matters to the outlet’s audience, clear writing and reaching the right reporter at the right time.

Do you send releases in English?

Yes. We write and distribute in Spanish and English for outlets in Mexico, Latin America and the US.

Do you use paid wire services?

When it helps, yes, but the core is direct, personalized outreach to reporters, which usually earns better coverage.

How many releases a year do you recommend?

As many as you have real news for. Sending releases without new information wears down media relationships.

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