Local, regional and national radio advertising

Radio

What does this service include?

We plan, produce and buy local, regional and national radio: spots, live reads and sponsorships, with reach and frequency measurement.

Radio stays with people in the car, at work and at home, with a closeness few media have. It is good for building frequency at a reasonable cost, for local messages and for formats where the host’s voice adds credibility.

We choose stations, shows and dayparts based on the audience you want; write and produce spots with professional voice talent; negotiate live reads and sponsorships; and coordinate radio with the rest of the campaign, including digital audio and podcasts when they help.

What you get

Radio media plan
Spot scripting and production
Live read and sponsorship negotiation
Buying by station and daypart
Airing monitoring
Reach and frequency report

1. Closeness and credibility

A mention from a host your audience trusts is received differently from an ad.

2. Frequency at a good cost

Radio lets you repeat the message enough to be remembered, with reasonable spend.

3. Beyond FM

We add streaming, digital audio and podcasts to reach people listening on other platforms.

Before you request a proposal

Frequently asked questions about Radio

Direct answers to evaluate scope, timing, investment and measurement before requesting a Radio proposal.

Do you produce radio spots?

Yes. We write scripts and produce spots with voice talent, music and effects, or adapt existing material.

What is a live read?

A message the host reads or comments on during the show. It usually carries more credibility than a recorded spot.

Can radio run in just one city?

Yes. Radio allows local or regional campaigns with specific stations.

How is a radio campaign measured?

With estimated reach and frequency, airing monitoring and effects such as calls, visits or searches during the campaign.

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