Editorial partnerships: columns, features and branded content in media

Editorial Partnerships

What does this service include?

We develop columns, features, interviews and sponsored content with outlets relevant to your sector, with planning, co-creation, publishing and amplification.

Editorial partnerships let your brand appear in more depth than a short news item: a column bylined by your CEO, a series with a trade outlet, a feature on a topic you master or well-made sponsored content.

We propose topics with real value for the outlet’s readers, co-create the content with its editorial team, make sure sponsored content is labeled as such and amplify the pieces on your channels. They keep working afterwards on your site, social and sales materials.

What you get

  • Editorial plan and topic proposals
  • Partner outlet selection
  • Writing or co-creation of content
  • Publication coordination
  • Amplification on owned channels
  • Readership and performance report
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1. Depth and authority

Long-form content in a trade outlet shows expertise in a way an ad cannot.

2. Topics useful to readers

We propose topics the outlet wants to publish because its audience needs them, not just brand messages.

3. Content that gets reused

Columns and features become material for social, newsletters, sales and sources that search engines cite.

Connect this service with complementary capabilities and practical planning resources.

Media Alliances

We build relationships and partnerships with print, radio, TV and digital outlets so your brand earns editorial presence where your audience reads and listens.

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Crisis Management

We prepare for and handle communication crises: preventive protocol, monitoring, audience-specific messages, spokespeople, media and social handling, and trust recovery.

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Before you request a proposal

Frequently asked questions about Editorial Alliances

Direct answers to evaluate scope, timing, investment and measurement before requesting a Editorial Alliances proposal.

What is the difference between editorial and sponsored content?

Editorial is decided by the outlet and is not paid; sponsored is paid and must be labeled. Both can work if the content adds value.

Can you write columns under our CEO’s name?

Yes. We work with the CEO to capture their ideas and voice; they always approve the final text.

Which outlets can we publish in?

It depends on your sector and goals: business, trade, regional or digital media. We suggest options based on their audience.

Does it help my site’s SEO?

It can support brand authority and earn relevant mentions and links, though the main goal is reaching the outlet’s audience.

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