Broadcast, pay and connected TV advertising

TV

What does this service include?

We plan and buy broadcast, pay and connected TV advertising: spots, sponsorships and mentions, with production and reach and frequency measurement.

TV is still one of the fastest ways to reach many people at once and give a brand a sense of scale. Today it is planned alongside connected TV and digital video, because audiences are spread across all those screens.

We define the mix of channels, programs, dayparts and formats based on your audience and goal; negotiate and buy spots, sponsorships and mentions; and, when needed, produce the commercial. We measure with TV metrics such as reach, frequency and rating points, and cross-check effects on search and digital traffic.

What you get

  • TV media plan
  • Spot and sponsorship negotiation and buying
  • Commercial production or adaptation
  • Complementary connected TV buying
  • Airing monitoring
  • Reach, frequency and digital effect report
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1. Reach in a short time

For launches or seasons, TV helps build brand awareness quickly across many households.

2. A plan covering every screen

We combine linear TV with connected TV and digital video to reach people who no longer watch traditional TV.

3. TV metrics and digital effect

We report reach, frequency and ratings, and review search and traffic spikes during airings.

Connect this service with complementary capabilities and practical planning resources.

Advertising Trucks

We take your message along planned routes on trucks with printed or LED displays, with permits, graphics production and route proof.

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Billboards

We plan and rent billboards in locations chosen for audience and visibility, with large-format design, installation and proof of posting.

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Before you request a proposal

Frequently asked questions about TV

Direct answers to evaluate scope, timing, investment and measurement before requesting a TV proposal.

Do you work with broadcast and pay TV?

Yes. We plan and buy national and regional broadcast, pay TV and connected TV.

Can a mid-sized budget advertise on TV?

Yes, with focused formats and coverage: regional TV, specific pay channels or targeted connected TV.

Do you produce the commercial?

We can produce it with our production team or adapt an existing one to each network’s specs.

How is a TV campaign measured?

Reach, frequency and rating points, plus observable effects on branded search, site traffic and sales during the campaign.

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